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PAKISTAN FRANCHISE ASSOCIATION

Franchise Development & Growth Consultancy

We have over 50 Years of Franchising Experience specifically in UK & USA. Having worked with Titans of franchising such as KFC, Costa Coffee, Pizza Hut, Domino’s, Papa Johns. We bring together a global perspective and international exposure to serve the franchising eco-system in Pakistan.

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About Us

Building Stronger Franchise Models for Sustainable Growth

Franchising provides a powerful route to business growth. However, sustainable expansion requires a commercially viable business model, consistent operating standards, strong customer experience and the right systems to replicate success across multiple locations.

The Pakistan Franchise Association offers consultancy support to businesses seeking to establish their first franchise model, as well as existing franchisors looking to improve performance, strengthen operations and expand their networks.

Through a flexible monthly retainer, we work alongside business owners and management teams to provide practical advice, research, business development and implementation support tailored to their objectives.

Our objective is to help businesses build stronger franchise models, improve commercial performance and achieve sustainable growth.

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Our Services

Discover Our Expert Services Tailored to Your Needs

Franchise Model Development

We help businesses assess franchise readiness, develop commercially viable franchise models, and create effective expansion strategies. Our support covers fees, royalties, profitability, franchisee selection, and a practical roadmap for sustainable growth, working closely with your management team.

Franchise Performance Improvement

We help established franchisors improve operational performance, maintain consistent brand standards, and strengthen franchisee relationships. Our support focuses on increasing sales, improving profitability, addressing performance gaps, and preparing the business for sustainable expansion.

Business Development & Expansion

We help businesses identify new growth opportunities through market research, competitor analysis, location assessment, and franchise marketing. Our support includes franchisee sourcing, investor engagement, strategic partnerships, and local and international expansion planning.

Mystery Shopping & Customer Experience

We help franchisors evaluate customer experiences across outlets through mystery shopping, service quality assessments, and customer journey reviews. Our findings highlight performance gaps and provide practical recommendations to improve service standards, brand consistency, and customer satisfaction.

Product, Service & Brand Development

We help businesses strengthen their brand, products, and services through market research, customer feedback, pricing analysis, and new revenue opportunities. Our support focuses on improving brand positioning, customer retention, marketing effectiveness, and consistency across the franchise network.

Operational Systems & Franchise Support

We help businesses establish effective operational systems, including SOPs, training programmes, quality standards, and performance monitoring processes. Our support ensures consistent operations, stronger franchisee support, and smoother new outlet launches, with legal and regulated matters referred to qualified specialists where required.

Why PFA

Understanding How Our Monthly Retainer Works

Rather than engaging separate consultants for individual assignments, businesses can appoint the Pakistan Franchise Association as their ongoing franchise development and growth consultancy partner.

Following an initial discussion and assessment, we will agree a monthly work plan based on the business’s priorities, available resources and growth objectives. These will be explicitly stipulated in our engagement letter which contains a detailed summary of the Scope of our Work.

The engagement may include:

  • Strategic advisory: Regular discussions with the business owner or management team.
  • Research and analysis: Market intelligence, competitor reviews and expansion opportunities.
  • Development: Franchise model improvement, operational systems and business development.
  • Quality assurance: Mystery shopping, customer experience assessments and operational reviews.
  • Progress monitoring: Agreed actions, recommendations and a concise monthly progress report. 

The exact scope, deliverables, meeting frequency and level of involvement will be agreed with each client. Field visits, travel, external research and third-party services may be arranged separately where required.

Our Team

Extra ordinary creation Team behind

Meet the experienced team driving innovation, excellence and growth through strategic thinking, industry expertise and a shared commitment to delivering outstanding results for every business we support.

PFA Board of Advisors consisting of Global Franchising Experts to help you in your business endeavors

TOHEED AHMAD JP. UK

Chairperson

Justice of the Peace (England & Wales)
MA. BA. DPSI. (LAW) PGCE/FE

UMMAD CHOUDHARY

Chief Executive Officer

Ex GM - Ozland Limited
KFC Franchise - London UK

MAJ. GEN M. AJMAL IQBAL

President

Hilal-e-Imtiaz Pakistan

Ready to Franchise Your Business? Let’s Make It Happen!

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Important Links

Get In Touch

  • UK Office: Suite 5, Liddal House, West Drayton Middlesex UB7 8ES
  • Pakistan Office: Office 707, 1 Constitution Avenue, Islamabad, Pakistan.
  • +92 310 6666033
  • ummadpfa@gmail.com

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